Marketing Research with Children
Planet Scribbles conducts research with many different age groups. We work to consider those who participate in our research (participants), and it is important to us that we take special consideration when conducting research with kids. When we say kids: We mean children, tweens, teens and young adults. Marketing Research with Children has many considerations : Legal , Ethical , Developmental and Interest
Keeping Kid’s Interest is Key : The digital age is not as simple to maintain a child’s interest and this applies in person as well as to online research. We have been in the field conducting interviews with children who are capable of answering in a very articulate way while texting and not looking up. It is a new age.
Getting to the point the biggest challenge with kids is HOW do you keep and maintain their attention to make it a good experience for everyone. Research design based on their cognitive ability that can engage them is key. We have learned that using games, drawing, sorts, emoticons and other interactive web tools can be helpful.
Research Guidelines for Working with Kids : We have guidelines internally that we follow. We always obtain parental permission for anyone 13 or younger. Even those who are between the ages of 13 and 18 we encourage them to let their parents know they are participating and to provide our contact details.
Once the legal and ethical considerations are satisfied, we design the research with cognitive ability in mind, then we decide how to make it engaging for the participants and get the information we are looking for to inform the decisions for a new product, an ad, or a new concept.
In closing, conducting research with kids takes more care and planning than projects with adults. Our Research is thru various languages primary being Engish and Arabic speaking nationalities in GCC and Asian Region
Marketing Research with Parents
Planet Scribbles has a wealth of experience conducting market research with parents, through our parents, kids and teens – International Parenting Group
The Group is comprised of 300 parents of children aged 8 to 18 – various nationalities and speak multiple languages, who are on hand to carry out a range of tasks, for example: consumer feedback, mini-polls and surveys, amongst a variety of others.The community are also available to give opinions, test hypotheses and answer questions.